Now I have to market it through 10+ networks to sell it out. To put this into perspective, when I launched our first Music Industry networking event back in November 2013, I marketed it through just one powerful affiliate partner network, and we sold the event out in less than 24 hours. Related: Eventbrite Pulse Report 2016: All the event industry statistics you need to knowĪs a result, I now have to work twice as hard and market my events ten times as hard just to sell the same amount of tickets.
This chimes with Eventbrite’s own findings in their annual Pulse Report, which showed that 67% of organisers are expecting to grow their events this year, and over half will be launching news ones, all of which creates more competition. Since I started my first event company back in May 2013, and launched the popular brand ‘Strictly Go Networking’ for music, fashion, film/TV and art professionals, I have watched the marketplace become more and more competitive.
The events industry is getting more and more competitive, year on year.
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